About Rhome
Who We Are
Our Values
RHOME Leadership Team
Charles Riska is the president of rental operations at Associa. In this role, he oversees Associa’s SFR division, RHOME, the Vacation Rental Division, AA Oceanfront, and is responsible for driving growth strategies in markets across the continental United States, Hawaii, and Canada. His core focus is to help streamline, improve, and enrich the company’s rental strategies, with an emphasis on data-driven decision making, accountability, and collaborative execution.
Before joining the Associa family in 2018, Mr. Riska served as the chief operating officer of ONEprop Inc., a Dallas-based real estate and property management company with operations in 14 markets across the United States, until ONEprop Inc. was purchased by NRT Property Management LLC in 2016. As chief operating officer at NRT, he managed the day-to-day operations of roughly $3 billion of real estate assets. Prior to working in real estate, he owned and operated an Independent Insurance Agency that managed the risk side of the rental industry and supported SFR investors.
Mr. Riska holds a BBA in International Business and Economics from the University of North Texas and is a graduate of Harvard Business School’s Executive OPM program. He is also a Licensed Real Estate Broker, Licensed General Lines Insurance Agent, a member of the National Association of Residential Property Managers (NARPM), and has served on the Dallas Chapter Leadership Committee as well as national committees.
Favorite Quote: “People don’t buy what you do; they buy why you do it.” - Simon Sinek
As the vice president of rental operations at Associa, Kirk Gillespie focuses on standardizing companywide rental operations, driving future growth, and establishing a culture of teamwork and helpfulness.
Mr. Gillespie has more than 12 years of real estate investment and property management industry experience and has held several leadership positions, including vice president, branch manager, and managing broker. He has been a valued team member at industry-leading companies such as Property Frameworks, ONEprop Inc., and Pathlight Property Management, with nearly 30,000 individual units under his management.
Mr. Gillespie holds a bachelor’s degree in Communications from Brigham Young University-Idaho and a master’s degree in Organizational Communication from Eastern New Mexico University. He also holds multiple broker licenses across the continental United States.
Favorite Quote: “Teamwork makes the dream work!” - John Maxwell
Cheryl Henderson serves as the controller of Associa’s rental division and is responsible for directing all accounting operations for Associa’s 14 rental branches.
Before joining Associa in February 2019, Ms. Henderson was the corporate director of accounting for Avero Diagnostics, an Anatomical Pathology Lab headquartered in Las Colinas, TX with offices in Lubbock, TX and Ann Arbor, MI. Prior to Avero, she served as the corporate finance & accounting manager for Greystar Real Estate Partners (Riverstone Residential Group merged with Greystar in 2014), where she was responsible for financial reporting, cash management, accounts payable, budgeting, internal and external audits, corporate taxes, and insurance. She currently serves as the director of finance for Imagine Well LLC, a Dallas non-profit, and volunteers her time during tax season to prepare tax returns for the elderly and less fortunate.
Ms. Henderson earned a BBA in Business Administration with a minor in accounting from The University of Texas at Arlington, and her MBA from The University of Phoenix. She is also a member of the National Society of Tax Preparers and the National Notary Association.
Favorite Quote: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou
Branch: Home Office
Current Position/Title: National Director of Property Management
Education: B.S Management University of Wyoming, emphasis Human Resources/Organizational Behavior. Accidentally almost minored in Econ.
Relative Property Management Experience: 7 wonderful years and counting as property manager. Started out assisting residential property managers and presiding over my first HOA. In a previous life I had swung the hammers. Now I just manage them. Completion Active Broker's license Utah Early 2022.
Hobbies or personal interests: Traveling with my adventurous family, four-legged and two. Anything outdoors, long-distance trail running and mountain ultra-marathons in specific. Cooking & eating is a lifelong hobby with a built-in reward. Investing, strategizing and solving puzzles, even when I fail. Learning, understanding myself and the people around me. If it's an exploration type hobby with a problem solving dynamic... I can get into it.
Favorite Quote: When the going gets weird, the weird turn pro. ~Hunter S Thompson~
Daniel Madison is a seasoned property management professional with over a decade of experience in the industry. In 2013, he founded 4M Property Management in Upstate South Carolina, successfully growing the business before selling it to Carolina Moves in 2020. Following the acquisition, Daniel served as Vice President of Property Management for Carolina Moves, where he played a key role in operational strategy, and client relations.
In 2023, Daniel took on a national leadership role as the National Director of Vendor Relations and Operations for RHOME, where he focuses on streamlining vendor partnerships, enhancing revenue along with operational efficiencies across the brand. Daniel's straight forward approach to systems and processes with a get it done mindset helps develop superior landlord and tenant experiences.
Daniel is a Greenville Leadership Class 36 Graduate, holds the Residential Management Professional (RMP) designation from NARPM, and is a licensed South Carolina Real Estate Broker.
Beyond his professional career, Daniel enjoys serving his community in various roles and is active in real estate. Daniel is a BBQ judge and pit master, enjoys hunting, lake activities, motorcycles, reading, and spending time with his family. His favorite quote is:
"Make it a great day!"
Kellie Tollifson, MPM® RMP® is the National Director of Rental Expansion and Global Team Strategy for RHOME Property Management. Kellie began her 28-year career in Residential Property Management as a landlord managing her own investment properties. She co-founded T-Square Properties in the Greater Seattle area.
She and the team developed systems, processes & industry leading service standards that answered needs in the marketplace for high quality, tech driven and cost-effective property management. Upon leaving T-Square Properties she and her team had grown T-Square Properties to nearly 700 single family rentals and 130 Homeowner Associations.
Kellie holds a Bachelor of Arts degree in Behavioral Science from San Jose State University and served as the 2020 President of the National Association of Residential Property Managers (NARPM®) Kellie is a Certified NARPM® Instructor.
She is also a Real Estate Continuing Ed instructor and holds her Managing Broker’s license in Washington State.
Favorite Quote: “Be strong, but not rude; Be kind, but not weak; Be bold, but not bully; Be humble, but not timid; Be proud, but not arrogant" – Zig Ziglar
Hobbies or personal interests: Staying fit, crocheting, reading, hiking, listening to good podcasts, jigsaw puzzles.
Branch: Home Office
Current Position/Title: Operations Manager, Continuous Improvement & Acquisitions
Education: Associate in Arts-Asheville-Buncombe Technical Community College
Relative Property Management Experience: 12 Years in Real Estate & Property Management. Active broker’s license in North Carolina and South Carolina.
Hobbies or personal interests: Competitive All Star Cheerleading Coach, Skiing, friends and family time, and enjoying the Caribbean as much as possible.
Favorite Quote: “Nothing will work unless you do.” -Maya Angelou
Ashley.cates@rhomepm.com
Current Position/Title: Regional Operations Manager
Education: Bachelors of Science, Certified Apartment Manager (NAA), Certified Manager of Community Associations, (CAMICB) and Association Management Specialist (CAI), Rhode Island Real Estate License (RI)
Relative Property Management Experience: 10 years as a Regional Property Manager -Brady Sullivan Properties (multifamily) 4.5 years as Vice President of FirstService Residential New England (multifamily, condominium/HOA, commercial)
Hobbies or personal interests: Crossfit/Working out, Reading, Going for walks and Learning anything new.
Favorite Quote: Comparison is the thief of joy
Branch: Las Vegas, NV
Current Position/Title: Corporate Broker/GM
Education: Certified Property Manager (IREM), Paramedicine, Fire Science
Relative Property Management Experience: 25 years in property management and real estate investment. Current Nevada and California Broker, Certified Property Manager and Supervisory Community Manager
Hobbies or personal interests: Running, cycling, swimming, kayaking, hiking, gym, camping, traveling with family and friends and all music…love singing, but I’ve been told it’s not very pleasing to the ear lol
Favorite Quote: Live one day at a time and make it a masterpiece!
Branch: Rhome Corporate Office
Current Position/Title: Regional Operations Manager
Education: B.S. Major in Criminal Justice - Emphasis in Law Enforcement From Texas State University
15 years in property management and counting. In this time, I've worn many hats. I'm a process and procedures type person. I'm focused on professional development, embracing change, cross functional collaboration, and data driven decision making. I have spent most of my career in a start-up environment where solution-oriented change, and thoughtful consideration to scaling operations has been a core focus.
When I'm not working you can usually find me outdoors. I never sit still, and I love it when I'm completely unplugged without internet or cell service. My wife and I have a pretty awesome vegetable garden that we enjoy taking care of also. We have four lovely children who are into all different types of things that keep us busy. On my own time, which seems rare, I am passionate about fishing, hunting, ATV trail riding, camping, and last but not least, BBQ.
Favorite Quote: "If it doesn't get measured, it doesn't get managed"
Branch: AA Oceanfront Rentals and Sales – Maui, Hawaii
Current Position/Title: President, Regional Operations and Principal Broker
Education: Teikyo Post University
Relative Property Management Experience: Over 13 Years’ experience in managing vacation rentals, long-term rentals and $30 million in closed real estate sales transactions, REALTOR®, Principal Broker, GRI®, E-Pro, AHWD & CRB.
Hobbies or personal interests: Family, Pilates, golf, beach walks, remodels, succulents, tropical fish, cooking old family recipes and making up new ones.
Favorite Quote: “Never say never, there is always another way”
Branch: AA Oceanfront Maui Branch
Current Position/Title: Operations Manager
Education: Bachelors in Interdisciplinary Studies with an emphasis on Human Relations – University of Hawaii, Manoa
Relative Property Management Experience: Property Management since 2007
Hobbies or personal interests: Beach, hiking, gardening, food and random adventures
Favorite Quote: “Change the way you look at things and the things you look at change” – Wayne W. Dyer
Branch: American Property Management, Schaumburg, IL
Current Position/Title: Rental Manager
Education: B.S Political Science University of Illinois in Chicago, B.S Sociology University of Chicago of Illinois
Relative Property Management Experience: Yassine has been a licensed real estate broker in Chicago for 6 years and counting. He has been involved in 300+ rental transactions, mainly representing landlords and helping them secure top dollars, as well as quality tenants. This resulted in him being named a Chicago Association of Realtors Rentals Top Producer and Chicago Agent Magazine: Who’s Who in Chicago Real Estate. Through his success in the leasing side, he was able to connect with many investors who entrusted him with managing their rental portfolio. He started his own company Essential Property Management and was able to pick up 75 units in a short span of time and built a great relationship among out of town investors looking a reliable local management company. He is trilingual (French, Arabic, and English), which allows him to connect with investors from different backgrounds.
Hobbies and Interest: Playing and Watching Soccer: (Favorite team Real Madrid), Working out, Going out with friends and Traveling.
Favorite Quote: Veni, Vidi, Vici
Branch: Associa Kramer-Triad Management Group
Position: Real Estate Coordinator/Lease Division Lead
Education: Michigan State University; Wayne State University, Business Management
Experience: Over 6 years of customer service management experience allows me to guide owners and tenants towards accomplishing their goals.
Personal Interests: Family trips, football, craft beer, and drumming
Favorite Quote: “You miss 100% of the shots you don't take. -Wayne Gretzky" -Michael Scott
Branch:New York, NY
Current Position/Title: President and Broker
In partnership with the principals of Choice New York Companies, Kevin Kurland co-founded Home by Choice to capitalize on the respective relationships and areas of expertise asserted by each firm.
As President, Kurland guides the vision of Home by securing exclusive brokerage opportunities, attracting the most talented agents in the industry, developing immersive marketing campaigns, and fostering strategic alliances.
Having successfully built, operated, and exited two NYC real estate brokerages over the past 26 years, Kurland is a seasoned and highly respected real estate entrepreneur and industry leader. He has been a featured speaker on numerous real estate panels, and quoted in several publications such as The Wall Street Journal, The Real Deal, and Crain’s New York Business.
Branch: CNJ-Fairfield NJ
Current Position/Title: Portfolio / Property Manager
Education: US Army Veteran
Relative Property Management Experience: 37 Years in real estate investment and property management. Active real estate agent license in New Jersey
Hobbies or personal interests: Family time especially with grandchildren, flea markets/craft fairs; wood working projects, movies, history, fishing
Favorite Quote: “Keep your friends close, keep your enemies closer” – Vito Corleone
“You get more with honey than you do with vinegar”. unknown
Education: PhD from school of hard knocks majored in Life.
Relative property management experience: over 35 years of experience in all aspects of property management including residential property management. Active Real Estate Broker in NC.
Hobbies and interests: Gardening, painting, traveling and spending time at the lake.
Favorite quote: “Success is not final, failure is not fatal; it is the courage to continue that counts”. -Winston Churchill
Branch: IPM Corp of Brevard Inc
Current Position/Title: BIC & Director of Operations-Greenville, SC
Education: Spartanburg High School, Wyatt Institute of Real Estate
Relative Property Management Experience: : 30 Years in real estate and property management. Active Broker in Charge in South Carolina.
Hobbies or personal interests: Boating, water skiing, swimming, spending time with my family and friends.
Favorite Quote: "Tell me and I forget. Teach me and I remember. Involve me and I learn." -Benjamin Franklin
Branch: Parker Brown Real Estate Lehi, UT
Current Position/Title: Rental Department Manager/ Realtor
Education: Associates Degree- SLCC
Relative Property Management Experience: 28 Years of rental property management. 10 years as a Realtor.
Hobbies or personal interests: My Kids, music, painting, anything outdoors, hanging out with friends, my puppies. Just like to enjoy life and be my true self.
Favorite Quote: “Everything will always be exactly how it's going to be, though I seem to worry every single day. - The Midnight
Before venturing into the world of real estate, Crystal worked for Lindt North America Chocolate Company in Market Development, The American Heart and Stroke Association as the Vice President of Business Operations and Development, and Porter Cable Power Tool and Delta Machinery and Equipment Group as a Regional Sales Manager. Most recently, Crystal has worked for Heritage Property Management as a Community Association Manager in Georgia.
She attended the University of Southern Mississippi where she studied International Business and Journalism with an emphasis in Public Relations and later completed legal studies at the University of Georgia. Additionally, she completed the Harvard Business Executive Leadership Development Program and Eckerd College’s Executive Leadership Program. She is also a Georgia Notary Public.
When she is not working, Crystal spends her time with her family, working on organizational and furniture projects, and enjoys cheering on her son who rows for Georgia State University and Georgia Tech University.
Favorite Quote: “I am not afraid of storms for I am learning how to sail my ship.” – Louisa May Alcott
Branch: LAN – DMV
Current Position/Title: Director Property Management
Education: B.S Management University of Caldwell in West Caldwell New Jersey.
Relative Property Management Experience: I have 6 years of experience as a community manager of luxury apartments here in N. Virginia. I then started managing single family homes almost 2 years ago and acquired my Virginia Real Estate License.
Hobbies or personal interests: I love craft beer and homebrewing, donuts, all things sports and traveling. The best part about all those things is I get to share them with my beautiful wife and our two children. Any time we travel we look for a great donut shop, nearby breweries and maybe catch a sporting event.
Favorite Quote: “Write it on your heart that every day is the best day in the year��� - Ralph Waldo Emerson
Branch: Carolina Moves
Current Position/Title: Director of Property Management
Education: Bachelor of Science - Boston University
Relative Property Management Experience: 9 Years of Property Management Experience.
Hobbies or personal interests: Reading, knitting, watching movies with my family.
Favorite Quote: “You only live once, but if you do it right, once is enough.” - Mae West
Branch: The Realty Medics
Current Position/Title: General Manager
Education: Courtney was born and raised in Winter Park, Florida, and graduated from the University of Central Florida in 2016 with a Bachelor’s Degree in Architecture. She later received her MBA from UCF as well.
Relative Property Management Experience: She has been in the property management industry since 2016, starting as an intern at The Realty Medics.
Hobbies or personal interests: In her free time, she enjoys visiting with friends and family, watching new shows, doing an occasional workout and traveling the world. She is also continuously looking for creative ways to build her rental portfolio.
Favorite Quote: “It is not our abilities that show what we truly are. It is our choices.” – Albus Dumbledore
Education: can we leave this off lol? I never finished college, just high school graduate from Las Vegas Academy Of International Studies & Performing Arts. =)
Relative Property Management Experience: 20+ years as property manager & Real Estate sales in both Las Vegas, NV & Destin, Florida
Hobbies or personal interests: camping & outdoor activities, painting, entertaining my 2 children
Favorite Quote: “life is what happens when you’re busy making other plans”
Branch: Brentwood
Current Position/Title - Property Manager
Education: Associate degree at Volunteer State, Tennessee Real Estate License (2008)
Relative Property Management Experience: With 19 years of extensive experience in property management, Michelle has held roles such as Senior Leasing Manager, Marketing Manager, Realtor, Business Owner and On-site Property Manager. Throughout her career, she has managed a diverse portfolio of over 7,000 homes, showcasing her ability to handle complex operations and deliver results. Additionally, she has retained her real estate license since 2008.
Hobbies - Traveling, cooking, gardening, and boating.
Favorite Quote -"We do not remember days, we remember moments" By Cesare Pavese
Branch: Tonsofrentals.com/IPM Corp of Brevard Inc.
Current Position/Title: Director of Property Management-Asheville, NC
Education: AABA- University of Pheonix, Cumbie & Trull School of Real Estate
Relative Property Management Experience: Property Management since 2012 and Active Real Estate Broker in NC
Hobbies - DIY projects, Family, cooking, Beach, watching football and scavenger hunts.
Favorite Quote - "Shoot for the moon. Even if you miss, you'll land among the stars" -Norman Vincent Peale
Branch: Associa BC, Inc. Victoria Branch
Current Position/Title: Director of Operations/Branch Manager
Education: Bsc and Licensed Strata Manager
Relative Property Management Experience: 3yrs Operations and Property Management
Hobbies - Hiking, yoga, golf, tennis.
Favorite Quote - Remove the pebble from your shoe, instead of learning to walk uncomfortably.
Branch:
Current Position/Title: VP Rental Division
Education: UBC
Relative Property Management Experience: 35 years
Hobbies - Golf and Camping
Favorite Quote - Going to the mountains is like going home
Branch: Houston, Texas
Current Position/Title: President
Education: B.A. Mass Communications – Advertising, Louisiana State University, 1994
Relative Property Management Experience: (see current MLS bio – I have been working in the current AIM businesses since I graduated from LSU in 1994)
W. Ross Klingberg received his real estate salesperson license while earning his Bachelor's Degree in Mass Communications from Louisiana State University (LSU) in 1991. Following graduation from LSU in 1994, he obtained his real estate brokers license. In addition, he is currently a licensed residential mortgage loan originator. Ross has extensive knowledge in both the acquisition and sale of residential investment property as he owns a business which has purchased and sold hundreds of single-family properties in the Greater Houston area. Ross has been married for 27 years and has two sons in college. He enjoys playing golf, travel, and spending active time with his family
Hobbies - golf, boating, travel with family
Favorite Quote - “Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world.” - Franklin D. Roosevelt, U.S. president
Branch: TSR – SPM Residential Services
Current Position/Title: Branch President
Education: CAM, CAPS, Broker-In-Charge Designations
Relative Property Management Experience: Michelle started her property management career in 1996. With experience in managing a variety of real estate portfolios including single-family homes, off-site apartments, mixed-use properties, and large garden-style and high rise communities. She earned her Certified Apartment Manager (CAM) designation in 2008. After moving to Wilmington, NC, Michelle joined SPM Residential Services and received her North Carolina Broker's license in 2010. In 2022, she earned the Certified Apartment Portfolio Supervisor (CAPS) designation. With over 25 years in the industry, Michelle has a deep understanding of property management and operations. Michelle served as the Director of Operations at SPM for 4 years and was promoted to Branch President in 2024.
Hobbies - Camping and hiking, reading, watching soccer
Favorite Quote - You miss 100% of the shots you don’t take. – Wayne Gretzky
Current Position/Title: Operations and Accounting Director
Education: Studied at the University of Albuquerque and the University of New Mexico Speech Therapy
Relative Property Management Experience: Property Management Experience- I was licensed in 2005 as an Associate Broker, had a few Real Estate transactions but my focus has always been property management. I have been with the same company since 2005. December 2023 earned my Qualifying Broker's license.
Hobbies - I enjoy the outdoors, camping, hiking and riding my ATV with my family. The more I am outside the happier I am.
Favorite Quote - “Nothing Ventured, Nothing Gained.” - Chaucer
Current Position/Title: Managing Partner
Education: Terry College of Business, University of Georgia
Relative Property Management Experience: Real Estate experience has covered all aspects of development, acquisition, asset management, construction management, lease up and disposition. Mr. Brinson has supervised the construction, lease up and property rehabilitation in excess of $100 million dollars. Mr. Brinson has successfully integrated over 15,000 multifamily units, 1,200,000 sq ft of Commercial space, and 400 Single Family homes with a total portfolio value in excess of $950 million dollars
Hobbies - Running, Fly Fishing, Golf, Time with family
Favorite Quote - Failure shows you the way by showing you what isn't the way.
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