RHOME wasn’t created in a boardroom. It was built from the ground up through experience, opportunity, and a vision to do things differently in the rental management space. In this video, Jason LeDell shares how RHOME came to life as part of Associa’s broader growth strategy.
From HOA Management to Rental Property Experts
“Associa, who’s the largest HOA management company in the world, was acquiring companies… and some of those companies had rental management services.”
As Associa expanded its reach, it saw untapped potential in the rental management services that came along with some of its acquisitions. These weren't just side services—they were the seeds of something bigger. Recognizing that potential, Associa’s leadership made the strategic decision to grow this offering into something much more focused and scalable.
That idea became RHOME.
Why RHOME Exists
RHOME was built to serve property investors, landlords, and homeowners who needed dedicated rental and home management services, not just a bolt-on to HOA operations. With the right leadership in place and a clear mandate, RHOME took shape as a specialized division under the Associa umbrella.
Built from acquired expertise
Backed by the nation’s largest HOA management firm
Designed to grow and scale with client needs
“We started with about five to seven thousand [doors], and we’re at forty thousand plus right now, and still growing.”
A Company Built for Growth
The growth of RHOME has been nothing short of impressive. What began with a few thousand properties has evolved into a nationwide platform managing more than 40,000 rental homes—and counting. That scale gives RHOME the ability to deliver both local service and national expertise.
Whether you own one property or a hundred, the systems, people, and service models at RHOME are built to grow with you.
One Vision, One Purpose: Rental and Home Management
RHOME stands for exactly what it delivers: Rental and Home Management. From leasing and maintenance to compliance and investment optimization, our mission is to provide seamless, stress-free management that protects your property and maximizes your returns.
Looking for a rental management partner with proven experience and serious scale? Let’s talk about what RHOME can do for you.
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